Standing out from the crowd in the global recruitment market 

The Mission:

With the global recruitment market evolving at a rate of knots, impacted not just by macro-economic factors but sociocultural ones as well, it’s never been more important for ambitious businesses to have a robust strategy for attracting and retaining talent. London-based RAMP.GLOBAL, founded by former recruiter JP Caffery in 2010, exists to help employers across the world to simplify the connection with, and management of, staffing agencies, which are an integral part of how businesses grow their global workforces in an increasingly hybrid world.

RAMP.GLOBAL bridges the gap between employers looking for the best talent, and staffing agencies looking to grow revenue with access to roles matching their specialism and country. Employers can source, procure, fill roles and pay agency suppliers through one cloud platform, reducing countless manual hours.

Working closely with global brands such as Software One, AIG, Alight, Siemens and Canon, RAMP.GLOBAL has a unique insight into the global tech recruitment landscape and the patterns and trends emerging as employers continue to grow and diversify their global teams.

The Brief:

RAMP.GLOBAL is committed to helping businesses grow their global teams as efficiently and affordably as possible, removing pain points typically associated with managing staffing agencies.

To address its core business and communications objectives, RAMP.GLOBAL tasked Element with establishing a voice of authority for the brand in the eyes of employers and staffing agencies, building its corporate profile as a key player in the evolving global recruitment sector, and demonstrating the business’ growth momentum over time to ensure the right visibility in the eyes of investors.

What RAMP.GLOBAL needed:

  • To build the corporate profile of the business and its leadership team
  • To increase brand awareness through informed market commentary and thought leadership to showcase that RAMP.GLOBAL has its finger on the pulse when it comes to the latest trends and stories impacting global recruitment
  • To demonstrate credibility and authority through key business milestones, partnerships and events
  • To ensure relevance at all times by aligning RAMP.GLOBAL with the pressure points faced by businesses looking to recruit and retain talent

The Campaign:

Element developed a symbiotic working relationship with JP and the RAMP.GLOBAL marketing team that saw us operate as a seamless extension to the business, enabling us to obtain unique insights from experts who are living and breathing the global recruitment market.

We worked closely with JP to develop a core narrative that would underpin our campaign: “RAMP.GLOBAL is the recruitment tech platform at the heart of the global war for software and digital talent”, which gave the business a credible position in the industry at a time when businesses were faced with real recruitment challenges, from digital skills gaps to a shift in working patterns. Armed with this narrative, Element developed a tailored PR plan that would reach a) large enterprise employers and b) staffing agency decision makers, spanning national media and trade press including business, recruitment and HR, procurement, and technology.

With employers facing unprecedented hiring challenges – very much a hangover from the Covid pandemic – it was vital for RAMP.GLOBAL (and JP) to build a perception of trust, credibility and authority, which is why we focused heavily on creating and executing an educational (and often opinionated) thought leadership programme to feed our target audiences with valuable insights.

One of Element’s specialisms, we developed a series of core content pillars aligning with RAMP.GLOBAL’s go to market strategy, which we knew were integral to sending the right messages to the right decision makers – these content themes included ‘going global’, ‘the role of procurement’, ‘evolving workplace cultures’, ‘attracting and retaining talent’, ‘digital skills gaps’, and ‘the future of work’.

Armed with this content strategy, Element developed a media outreach plan built around:

  • Proactive thought leadership – mid-form and long-form opinion editorials – in industry media, maximising the expertise of RAMP.GLOBAL’s leadership team
  • Reacting to the news agenda with quick-fire, punchy commentary, demonstrating our ability to jump on relevant topical news such as ‘the four-day working week’, ‘big tech layoffs’, and ‘the war for talent’
  • Amplifying major business milestones including a $1m funding round, high profile industry partnerships with the likes of Deel and SmartRecruiters, and senior appointments such as HRTech heavyweight Brad Collins joining the board, which all helped to build credibility
  • Interviews and business profiles with founder and CEO JP Caffery, designed to tell the RAMP.GLOBAL growth story and communicate its mission and future vision

 

Having proved value early on in the relationship, Element was entrusted to take ownership of RAMP.GLOBAL’s content marketing strategy, working closely with the team to develop a website blog series, LinkedIn content packages, and a monthly newsletter which is circulated to customers, partners, investors and prospects.

The Results

During our successful partnership to date, RAMP.GLOBAL’s brand awareness, global relevance, and industry credibility has grown significantly as a result of consistent press coverage and high quality content across all channels.

RAMP.GLOBAL regularly appears in national media – such as City AM and Yahoo Finance – and tier one industry media including Staffing Industry Analysts, People Management, Business Leader and Recruiter Magazine.

CEO and Founder JP Caffery is now a regular commentator for the global recruitment industry, having made a name for himself as an expert on global hiring, the war for talent, workplace culture, global tech trends, and more.

In 2023, Element delivered over 50 pieces of coverage for RAMP.GLOBAL, with an impressive average domain authority (DA) of 59 and 911,000 total coverage views.

“Element are a highly trusted extension of our team and a valuable partner. We have achieved a huge amount together in a short space of time and it’s reassuring to have a communications partner that understands the ever-changing world of a fast-growth business like ours.

JP Caffery
Founder and CEO, RAMP.GLOBAL

Authentic communications for ambitious brands