Operating in more than 40 countries, Solgari transforms Microsoft Teams into the world’s best customer engagement platform. By capturing all customer interactions from every channel in a 360-degree data hub, it empowers organisations to unleash the next generation of Artificial Intelligence and deliver exceptional experiences.
Solgari is a certified Microsoft application integrated natively within Teams, the world’s largest collaboration platform. This means customers can bring onboard and drive value from a market-leading solution in a matter of hours, rather than weeks or months.
Developing groundbreaking Artificial Intelligence solutions that will transform the CX sector, Solgari’s leadership team knows it must continually innovate in order to remain relevant.
The Solgari team had devoted considerable time and resource to building an application with the certifications and integrations that would enable the business to accelerate at speed, knowing the foundations were solid.
However, it was clear that the Solgari brand did not match the team’s ambitions.
In order to address this, Solgari’s leadership engaged Element Communications to deliver a multichannel marketing campaign that would support a number of competing priorities:
The first step Element took was to overhaul company messaging, providing clarity and focus for sales and marketing activities, developed in a way that would drive consistency across what would be a complex and varied campaign.
Alongside this, Element undertook a phased approach to updating the website, including an updated look-and-feel, which fed a variety of sales and marketing assets, including presentations, brochures and flyers, all developed in house by the Element team.
This was then taken to market through:
Partner marketing
Element engaged Solgari’s partners, based around the world, to develop joint promotional assets including blogs, Q&As and other thought leadership material.
Microsoft engagement
Working directly with Microsoft, developing a range of written and video assets that would be promoted across the Microsoft Marketplace.
Media relations
Multichannel PR activity to establish key Solgari executives as thought leaders across news-worthy topics such as Artificial Intelligence and the future of customer service.
Social media
Bringing consistency and quality to social media strategy and execution, promoting the wide variety of content being created.
Customer activity
Working with key brands, from world-leading theatre companies to NFL franchises, to deliver a step change in third-party endorsement.
With a complex, multichannel campaign, consistency is key. By overhauling messaging and acting as brand guardians, Element has provided the foundations for ambitious outbound initiatives.
With an ambitious growth plan in place, the Solgari team are benefitting from a true partnership with an agency that can support at every stage of its journey.
“I’m seeing from Element not just exactly what I wanted, but better than I could have imagined. This is a partnership that I don’t ever see ending.”
John Colgan
CEO, Solgari
