RTGS.global is the next-generation settlement service for cross-border payments, founded by ClearBank founder Nick Ogden. The company is creating seamless interoperability across borders and currencies, working towards a single global liquidity pool to achieve financial inclusion.
Hear from RTGS.global’s General Manager, Marketing, Nikki de Kretser, about the role Element has played in elevating brand awareness and the business impact of our work.
How has Element Communications positioned RTGS.global a leading authority in such a fast-moving space which is shaping the future of money?
Element has brought a cohesive structure to our PR and marketing efforts, tapping into the wealth of expertise and knowledge across RTGS.global’s senior leadership team to sharpen our messaging and accelerate our brand awareness.
Since the start of our engagement, we have seen substantial improvements in key metrics across the board. Not only has media coverage increased significantly in terms of volume, we are consistently seeing our key messages being published in target trade and national media. Highlights have included thought leadership coverage in City AM and The Banker with both articles positioning RTGS.global as experts in the global banking industry.
Our team of experts have become go-to sources of insight for news stories, which has seen regular commentary pieces in leading trade media titles including the likes of Payment Expert, Finextra and Euromoney.
What has the business impact of Element Communications’ PR, content and social media campaign been for RTGS.global?
A core objective of our campaign with Element has been to showcase how we deliver a truly global offering that creates a borderless future for payments. Element have repeatedly demonstrated their ability to understand a complex topic, understand a brief and deliver meaningful and engaging content across multiple channels. In supporting RTGS.global’s mission, Element continue to provide consistent, high quality media coverage that delivers our educational key messages in each region.
Industry events and awards have been a core aspect of RTGS.global’s PR and marketing campaign as we seek to bolster market credibility. Element has developed a comprehensive awards calendar and has crafted subsequent entries, resulting in RTGS.global being shortlisted for the first time ever in leading programmes such as The Payments and Fintech Finance awards.
Element work as an extension of our team and are highly responsive, keeping pace with the developments in our fast-moving business. The Element team have ensured that our presence at high profile events such as Sibos has been a success, securing media interviews and capturing high-quality video footage to ensure a lasting impact before, during and after each.
Element are our trusted experts when it comes to social media. From strategy through to content, driving engagement and reporting on the metrics, Element have transformed the impact that our social channels are having and harnessed the collective voices of the experts within our business. RTGS.global’s following has increased by over 1,000 and our engagement rate has more than doubled. Additionally, key stakeholders within the organisation have become much more engaged with our messaging and content through our Social Heroes campaign which is driving buy-in and creating buzz across the whole organisation.
I don’t really see Element as a PR agency; I see them as a business partner.
They’re in this with us and they’re ambitious in the same way as we are.
Nikki de Kretser
General Manager, Marketing