Woking, UK – 02 March 2026: Sapia.ai, the leaders in ethical AI across recruitment and careers, has appointed Element Communications as its PR partner to broaden awareness of its growing platform.
Trusted by brands including BT Group, Costa Coffee and Qantas, Sapia.ai delivers fair and transparent hiring tools, enabling organisations to scale recruitment decision-making without relying on opaque, bias-prone technologies.
Element will embark on an ambitious international media relations campaign, based around thought leadership and profiling the senior executive team, including CEO Barb Hyman and Chief Data Scientist Buddhi Jayatilleke.
A cornerstone of the campaign will be shining a light on the ethical use of AI, helping to lead an industry that requires direction.
Laura Belfield, Head of Marketing at Sapia.ai, commented: “As an ambitious tech firm, we need partners that can operate with the speed and quality we demand. From the first meeting, Element showed that they’re the ideal partner for companies in scale-up mode.”
She continued: “We have proven that ethical AI can deliver world-class recruitment at scale. Get this right and the rewards will be huge. Individuals have greater confidence to find their role in the workforce of the future – and the global economy will benefit as a result.”
A first step is the launch of Phai, an AI-powered career coach built to help people navigate an increasingly uncertain job market.
Simon Moss, Director at Element Communications, added: “Sapia.ai are not just a company with great technology, they have also gone to great lengths to put humans at the heart of it. They’re a fantastic example of a company matching technology with purpose and we are proud to be partnering with them.”
