appoints Element Communications to lead global PR campaigns, the providers of AI-powered age and identity verification technology, has appointed Element Communications to lead an ambitious global media relations campaign.

The US-based company analyses millions of scanned IDs each month, using machine learning to maintain the best fake ID detection algorithms in the industry. As a result, its 7,500+ clients can improve security, compliance and data integrity.

 “The need for innovative solutions to protect businesses from fake IDs is growing exponentially,” said Jillian Kossman, Vice President of Marketing at “We needed a PR partner who could capitalise on this and ensure our business punched above its weight in the media, which is why we chose Element Communications.” 

The campaign will engage businesses across the retail, hospitality, logistics, technology, and cannabis industries, among others, to share identity verification best practices and educate audiences on both the threats and solutions driven by technological innovation. “Our business is at the cutting edge of this and is evolving rapidly to service the needs of our customers and end users”.

Bekki Bushnell, Director of Growth at Element Communications, added: “We are proud to further expand our footprint in the US by partnering with, an exciting firm bringing truly groundbreaking AI solutions to market. The business is on a rapid growth journey and we are delighted to play a role in its continued success.”’s portfolio of global customers includes brand names such as AMC Theatres, Rouses Market, Dave & Busters, and Circa Resorts. The identity verification industry is expected to reach $30B by 2030.

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