Guildford, UK: Heka, the adaptive and personalised benefits platform helping employees achieve their true health and happiness ambitions, has appointed Element Communications as its new PR and communications partner.
At a time when employee wellbeing has been given a sharper focus, with landmark government policies, notably the Employment Rights Bill, addressing a number of rights for UK workers, Heka’s personalised benefits platform which challenges the one-size-fits-all approach to employee wellbeing has seen the business experience a period of rapid growth, securing strategic partnerships and new client wins with progressive brands including Balderton Capital, The Goat Agency, and Ravelin.
Designed to cater to the diverse needs of modern teams, Heka addresses a huge range of wellbeing needs – from mental health, fertility and menopause support, to financial wellness, nutrition and neurodiversity – ensuring comprehensive support for all workforces whatever their personal situations. With 93% of users reporting feeling healthier and happier after utilising Heka’s services, businesses are benefitting from more engaged, motivated and productive workforces.
As Heka looks to capitalise on its recent growth and continue on its impressive trajectory, Element Communications has come on board to deliver a media relations campaign focused on driving brand awareness among UK businesses. The campaign includes aligning Heka with the most pertinent industry trends and discussion points, educating business leaders on a step-change in employee wellbeing, and raising the personal profiles of husband-and-wife co-founders Steph and Alex Hind.
“I’ve always been hesitant about working with PR agencies, because the ROI isn’t always made clear,” said Steph Hind, Co-Founder of Heka. “But from the outset Element have been amazing and shown their worth at every turn. Not only are they a pleasure to work with, they’ve also continuously over-delivered, and I can’t imagine being without them now.”
Ben Cossor, Director at Element Communications, commented: “Employee wellbeing is a fundamental component of modern business, and Heka is leading the charge with its game-changing approach. As an agency that’s passionate about working with ambitious businesses driving change, we are proud to be supporting such a purpose-driven brand in Heka, communicating positive, progressive messages to media, and working closely with two inspirational founders delivering on their clear vision.”
