Get to Know: Tilly Wilkinson, Account Director

In our ‘get to know’ blog series, I’m posing a few questions to the Element team.  Next up, we have Tilly Wilkinson, Account Director.

 

What’s your background? 

I started my career 10 years ago as an apprentice for a lifestyle magazine in my home county of Lincolnshire, working my way up to Editor over a five-year stint. Although my official title was Editor, my responsibilities included everything from design and photography to journalism and editing, so it’s fair to say I’ve lived and breathed ‘startup life’ since day one!

From there, a move down south prompted me to explore career options in related fields including marketing and PR. Having gained some great experience working in a content role at a tech company specialising in SAP and Oracle support, I made the leap to agency life at Element, enticed by the varied and dynamic responsibilities the job entailed.

 

How would you describe your job? 

As Account Director, I lead client account teams and work closely with our directors to lead client strategies, devising and executing exciting new campaigns that will help them stand out in the busy markets they operate in. I’m also responsible for keeping campaigns on track, working closely with account managers to ensure we’re constantly operating with Element’s high-performance culture to meet our objectives.

Another key focus for me is building new and improved processes internally that make supporting our clients much easier and more efficient across the team. Working as part of a growing agency, I feel we’re more empowered to shape the development of new policies, which can be really rewarding.

One of the great things about our client base at Element is that our technology-focused client base takes us into many emerging new sectors, and I’ve loved developing my experience in diverse areas such as climate tech, which I’m especially passionate about.

 

Tell us about a memorable career moment. 

A moment that particularly comes to mind is seeing our client, Risilience, on CNBC Europe. We’ve achieved great success and momentum for Risilience in the years since, featured in almost all national titles – most notably in a BBC documentary – but the CNBC interview really stuck out to me as the first big broadcast opportunity.

Our spokesperson came across confident and well-informed, achieving what was effectively a 10-minute advert for the company broadcast to the biggest business audience in Europe.  It’s a great feeling when time spent on strategy and planning results in that first big ‘win’ for a client.

 

What does ‘Authentic Communications’ mean to you? 

Having worked on the journalist side, I can understand why PR is often associated with negative connotations. Stories are often over-embellished with the obvious aim of pushing a product or service in the media.

Authentic communications to me means clear and accurate messaging that gets an organisation’s point across, while also providing a strong and genuine story for journalists. It’s a win-win solution for both our clients and the media, as our job is to be trusted to create compelling stories and add value to the issues that drive the news agenda.

 

What would you say to people pursuing a career in PR? 

There’s a lot more to it than getting clients featured in the media! I naively thought PR was going to be easy. It’s challenging, fast-paced, exciting and humbling.

Over the past few years, I’ve learnt so much about the value of PR and marketing and the multitude of strategies you can implement.

If you’re keen to pursue a career that presents learning opportunities every day, the chance to meet and engage with so many interesting people, huge variety in everyday tasks and responsibilities, and a well-defined career path to follow, PR could certainly be the industry for you.

 

What are you known for in your team?  

I’m best known in the team for being a bit obsessed with productivity and organisation. There are so many different things to juggle in PR that I would go mad if I didn’t have a process in place for every part of the job!

So, I’m the go-to in the team for anything related to spreadsheets and project management tools like Notion and Monday. I promise I’m not as boring as that sounds, and maybe my reputation for leading the prosecco orders at every Element get together balances things out!

 

Connect with Tilly on LinkedIn here

 

 

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