Guildford, UK: EmpowerRD, the technology firm helping UK businesses navigate the complexities of R&D tax credit claims, has appointed Element Communications as its PR and communications partner.
The British Chamber of Commerce has announced it expects the UK economy to grow by just 0.9% in 2025. EmpowerRD believes that unlocking innovation for ambitious SMEs can create a more dynamic, resilient economy. To spread this message, Element Communications has come on board to deliver a media relations campaign focused on driving brand awareness among UK businesses, VCs and accounting firms. This includes positioning EmpowerRD as a proactive thought leader on the R&D scheme, educating business owners, finance teams and IT teams on best practice, and raising the profiles of founder Hari Sandhu and CEO Rob Whiteside.
With research-driven innovation a powerful contributor to economic growth, HMRC has long recognised the role tech companies play in fuelling GDP and continues to support this output with its R&D relief scheme. But as HMRC intensifies compliance measures and the scheme becomes more complex, the stakes of submitting accurate and defensible claims are higher than ever, with many businesses reluctant to claim due to fear of failure or previous mis-claims.
EmpowerRD addresses these concerns head-on with its platform that puts businesses at the heart of an intuitive, efficient and secure process to help them unlock the true value of their claim. Combining cutting-edge technology with human expertise, EmpowerRD is taking the pain out of claiming R&D tax credits for businesses at all stages of growth.
“We selected Element Communications because of their proven expertise in supporting ambitous, growing companies like ours,” said Ross Taylor, Head of Marketing at EmpowerRD. “We trust the team because they understand the tech ecosystem and have the media contacts to match, and we’ve already seen some great results just one month in. At a time when R&D has never been more important to the UK economy, we’re excited to see our partnership with Element develop as we look to cement our position as the de facto brand in the space.”
Ben Cossor, Director at Element Communications, commented: “Now is the perfect time for EmpowerRD to proactively raise its brand awareness in the eyes of ambitious tech companies looking to scale. SMEs are the backbone of the UK economy and we’re proud to be working alongside the EmpowerRD team to support their bold vision for unlocking the incredible potential of the R&D scheme.”
Since it was founded in 2017, EmpowerRD has built an impressive client list across fast-growth industries including manufacturing, transport and finance.
