Basis Technologies, the technology company helping some of the world’s best performing organisations to unlock their full potential with SAP, has chosen Element Communications to lead an ambitious global marketing and communications campaign to support its strategic growth objectives.
Boasting an impressive set of clients including Procter & Gamble, Honda and Ericsson, Basis Technologies enables organisations to manage the lifecycle of change in SAP, from discovery to delivery.
Leveraging the executive team’s extensive experience in SAP, which is used by 94% of the world’s largest companies, Basis Technologies helps clients to power innovation, eliminate risk and drive growth.
Mark Albrecht, Chief Revenue Officer at Basis Technologies, said: “In today’s rapidly evolving business landscape, change is the only constant. While that’s true for our clients, it also resonates with our company, which is why we have partnered with Element Communications to bring about a step change in our marketing and communications activity.
“We chose Element as our partner because they understand the needs of fast-growth businesses like ours, clearly demonstrate deep knowledge across the technology landscape, and have a proven track record of success.”
Element is supporting Basis Technologies with an integrated marketing and communications campaign involving strategic brand positioning, product and content marketing and multichannel outreach. Element will also help with the expansion of Basis Technologies’ global partner programme.
Simon Moss, Director at Element Communications, commented: “We are delighted to be working with Basis Technologies at this pivotal time for the business. The executive team recognise the importance of authentic communications to meet their ambitious growth objectives and we are excited to deliver real value for them.”