Adludio, the AI-powered platform that delivers interactive mobile advertising, has appointed Element Communications to lead an ambitious international PR campaign following a competitive pitch process.
Through its proprietary AI system, called Lorenzo, Adludio delivers data-led insights to brands about how to create adverts no matter the demographic, before optimising them in real time.
Founded in 2015, the company’s clients include the world’s biggest brands including Netflix, Ford, Gucci and Estée Lauder. Element will focus on building brand awareness in the US and UK markets, backed by impactful content creation services.
Sarah Aird-Mash, CMO at Adludio, commented: “We were impressed by Element’s proven credentials supporting fast-growth, international businesses like ours. The AdTech space is both dynamic and exciting, so to have a partner that understands our sector and can drive success in multiple geographies is a real boost to our business.”
The campaign has been designed to engage marketing and advertising decision makers at large brands and will include proprietary research, content assets and media relations.
Simon Moss, Director at Element Communications, added: “We love working in the AdTech industry and Adludio is a phenomenal example of a business delivering truly innovative, AI-powered technology. While many businesses claim to be AI-powered, to see the tangible results Adludio delivers day in, day out for brands is testament to the strength of the platform they have built.”
