News
Keeping you up to date with the latest developments from the Element team
bit.bio appoints Element Communications to power global growth story following $50m raise
London, UK – 27 May 2026: Cambridge biotech company bit.bio has appointed Element Communications to lead an ambitious international PR campaign at a crucial stage of its growth journey. Earlier this year, the company raised a $50m Series
How analyst relations builds broader market confidence
Analyst engagement is crucial for fast growing, ambitious B2B technology companies wanting to build a credible corporate reputation, drive growth and compete in crowded markets. Industry analysts help shape investor opinions and media narratives, enhancing a company’s
Get to Know: Zach Atkins, Communications Associate
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have Zach Atkins, Communications Associate. What drew you to PR and communications? I have always enjoyed storytelling and collaborative environments,
The 5 media training essentials that work
Most media interviews don’t fail simply because the speaker says the wrong thing; they fail because they struggle to take control of the session. Effective training, therefore, isn’t so much about teaching someone what to say, but about
Authenticity in design cannot be automated
Done correctly, branding takes your mission and vision and turns it into something clear and concise that becomes instantly recognisable. It sets the stage and tells your story to the world before a single word is said. If
5 ways to turn founder vision into market-ready messaging
The best B2B tech founders have a rare combination: a genuinely transformative idea and the conviction to pursue it against the odds. What they often lack is the ability to translate that vision into messaging that lands with investors, customers,
Get to Know: Dharvi Jayaprasat, Design Executive
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have Dharvi Jayaprasat, Design Executive. What drew you into design – and what’s kept you here? I’ve always been drawn to how design exists in
How to build credibility fast with earned media in competitive B2B tech markets
In B2B tech, credibility is not a given, it is earned. In crowded markets, the companies that earn it fastest tend to win disproportionately. They attract better partnerships, close deals faster, and retain talent more easily than businesses that rely solely
TransactionLink appoints Element Communications to help redefine business onboarding for financial institutions
Woking, UK – 25 March 2026: TransactionLink, the most flexible KYB platform helping banks and financial institutions onboard businesses with speed and confidence, has appointed Element Communications as its PR partner to raise its profile and support its next phase of growth. Operating in
Marketing that Drives Growth: Strategy, Awareness and Measurable Impact
Growth-focused marketing should centre around consistently examining, measuring and refining strategy. Marketing during a period of focussed growth takes on a new meaning. It goes from being an always-on function that keeps a business relevant and plugged into
Authentic communications for ambitious tech scale-ups