News
Keeping you up to date with the latest developments from the Element team
Get to Know: Harry Cross, Communications Associate
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have our Communications Associate, Harry Cross. What drew you to PR and communications? A combination
Why newsjacking is more than a media opportunity
Around the clock, stories break that spark industry-wide conversations. For companies, this presents the perfect opportunity to build credibility and showcase their expertise. While every business has something to say, the challenge is to provide meaningful insight before
Why your communications plans should never be set in stone
A business’ communications strategy is usually formalised at milestone moments, like during a brand refresh, a funding round or a major product launch, and then so often is left to gather dust until another big update. The trouble
Writer’s Toolbox appoints Element Communications to champion the future of how writing is taught in schools
Woking, UK – 9th July 2026: Writer’s Toolbox, the fast-growing EdTech company pioneering evidence-based writing improvement programmes that help schools transform literacy outcomes, has appointed Element Communications as its PR partner to support its next phase of growth and influence. At a time when schools continue to face
bit.bio appoints Element Communications to power global growth story following $50m raise
London, UK – 27 May 2026: Cambridge biotech company bit.bio has appointed Element Communications to lead an ambitious international PR campaign at a crucial stage of its growth journey. Earlier this year, the company raised a $50m Series
How analyst relations builds broader market confidence
Analyst engagement is crucial for fast growing, ambitious B2B technology companies wanting to build a credible corporate reputation, drive growth and compete in crowded markets. Industry analysts help shape investor opinions and media narratives, enhancing a company’s
Get to Know: Zach Atkins, Communications Associate
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have Zach Atkins, Communications Associate. What drew you to PR and communications? I have always enjoyed storytelling and collaborative environments,
Get to Know: Alice Down, Content Executive
By Tom Webb, CEO In our Get to Know blog series, I’m posing a few questions to the Element team. Next up, we have Alice Down, Content Executive. What drew you to content and communications? What drew you to content and communications? After College,
The 5 media training essentials that work
Most media interviews don’t fail simply because the speaker says the wrong thing; they fail because they struggle to take control of the session. Effective training, therefore, isn’t so much about teaching someone what to say, but about
Authenticity in design cannot be automated
Done correctly, branding takes your mission and vision and turns it into something clear and concise that becomes instantly recognisable. It sets the stage and tells your story to the world before a single word is said. If
Authentic communications for ambitious tech scale-ups