Within any tech scale-up, deep subject matter expertise drives innovation, growth and product success, yet its impact on marketing is often overlooked, or left as an afterthought at best. Founders who embrace thought leadership as a powerful marketing tool can build engaged communities, enhance brand awareness and connect with valuable audiences.

In our next Founder’s Playbook, we’ll look at how founders can start their journey as thought leaders, remain authentic in a world dominated by AI and commercialise their content to drive business growth.