Basis Technologies - Element Communications

Designing Go-to-Market assets for Basis Technologies

Background

Basis Technologies gives every enterprise that runs on SAP the ability to lead change, not just react to it. Pioneers of Intelligent Change Management, businesses rely on Basis to assess their change readiness, and plan, control and execute the optimal change programme based on the collective intelligence of the global SAP community and AI-enabled insights to inform better decision making. Global leaders like Kimberly Clark, 3M and Vistaprint rely on Basis to continuously adapt their SAP systems to create business advantage.

The Brief

Selling to the world’s largest SAP customers means lengthy buying cycles, managing multiple stakeholders and the need for absolute synergy between sales and marketing teams. A multi-faceted Go to Market strategy, spanning the public and private sectors, as well as direct and via channel partners, Basis needed a trusted partner to support its sales team.

As a seamless extension to Basis Technologies’ in house marketing resource, Element was tasked with:

Working with direct and partner sales teams to support Account Based Marketing initiatives with visually engaging, multichannel content
Ensuring ‘business as usual’ marketing assets were created and distributed to the highest standard
Being an ‘always on’ resource to react to sales meetings and opportunities at short notice