Spotlight interview with...
Naomi Timperley
Spotlight interview with...
Naomi Timperly
Can you start by telling us a bit about yourself, your career history, and your background?
I’ve got a bit of an unusual background – what some might call a “squiggly career”. I started my career at Brainlabs back in 2018, a marketing agency where I worked in paid social and then content marketing. I was made redundant after being furloughed, and during that time, my partner and I started building an app called interlude aimed at helping people find more sustainable productivity through micro-breaks.
After building interlude for nearly three years, it became clear to me that while I loved the concept of the app, I wasn’t working in a sustainably productive way myself, which felt counterintuitive. We pivoted interlude last year to focus on sustainable productivity workshops, both in-person and remote, for B2B and D2C clients, as well as culture-first high performance consulting. This pivot felt much more aligned.
At the same time, I’ve also been working at a tech startup called Metricus, a prop-tech company. I initially led the content function, but my role expanded to Head of Brand and Culture, where I focus on both our internal and external brand and how they intersect.
How can entrepreneurs effectively leverage their communication skills to boost their fundraising efforts, particularly when pitching to investors?
From my extensive experience in pitch training and sending thousands of pitches, I’ve found that transparency and proactive communication are crucial in building trust with potential investors. It’s really important to be open about both successes and challenges.
Storytelling is a powerful tool, especially when financial metrics might not be impressive, as investors are often moved by a compelling narrative. Entrepreneurs need to develop a story that weaves together the company’s origin, the problem being solved, the passion behind the project, and the vision for the future. This narrative should clearly articulate their value proposition, making it easier for investors to connect emotionally with the venture.
Tailoring the message to the audience is essential, as different investors have varying priorities and interests. Entrepreneurs should research potential investors and customise their pitch accordingly. This personalised approach demonstrates thoughtfulness and increases the chances of resonating with the investor.
I’d also remind founders that not all investors have deep technical knowledge, so it’s crucial to practise the art of explaining complex concepts in simple, relatable terms, which is a skill that will be useful in all aspects of running a business. Using analogies or real-world examples can make technical ideas more accessible and engaging. Similarly, engaging with confidence and enthusiasm during presentations is vital. Entrepreneurs should project passion for their venture while maintaining professionalism. This enthusiasm can be contagious and help investors envision the business’s potential.
Lastly, active listening is key. Paying close attention to investor feedback, asking thoughtful questions, and showing a willingness to adapt demonstrates flexibility and a commitment to continuous improvement – qualities that investors often value in founders.
"Storytelling is a powerful tool, especially when financial metrics might not be impressive, as investors are often moved by a compelling narrative. Entrepreneurs need to develop a story that weaves together the company's origin, the problem being solved, the passion behind the project, and the vision for the future"
Naomi Timperley, Co Founder of Tech North Advocates, UK Lead of Global Advocates and We Are GSI Ltd
Given your experience as a "Super Connector," what strategies can founders use to build and maintain strong relationships with investors post-funding?
I’ve found that founders can build and maintain strong relationships with investors post-funding through several key strategies. Regular and transparent communication is crucial, providing consistent updates tailored to each investor’s level of involvement. It’s important to involve investors in strategic decisions, either as advisors or by seeking their feedback, which makes them feel valued and leverages their expertise. Facilitating networking opportunities is also beneficial; connect investors with each other and encourage them to introduce you to their contacts who might be potential partners, customers, or future investors.
Celebrating successes together and being transparent about challenges are equally important – it’s always better for investors to hear about setbacks directly from you. Additionally, offering insights and opportunities by sharing industry knowledge can further strengthen these relationships.
Lastly, never underestimate the power of a simple “thank you.”
As someone who has mentored hundreds of businesses, what common mistakes do you often see entrepreneurs make when seeking investment, and how can they avoid them?
There are several common mistakes entrepreneurs make when seeking investment. Primarily, a surprising number of founders fail to prepare. I often see this become evident in a lack fail of thorough research on the problem they’re trying to solve or the full market opportunity. Similarly, entrepreneurs often overvalue their business or focus too heavily on the product rather than market potential. Poor timing, approaching unsuitable investors, and lack of clarity on fund usage are frequent issues that stem from oversights during the preparation stage.
Successful fundraising requires being well-networked, having a realistic valuation, and presenting a compelling case for how the investment will drive growth. It’s crucial for founders to have a clear path to scale and demonstrate traction if they want to instil confidence in their proposition and convince an investor that they can and will deliver an ROI. Ultimately, investors want to see that entrepreneurs have a comprehensive understanding of their business, market, and growth strategy before committing capital.
How important do you think it is for entrepreneurs to develop a personal brand, and how can this impact their ability to attract investment and grow their business?
Developing a personal brand is crucial for entrepreneurs, especially when seeking investment and growing their business. Through my mentorship at an AI accelerator focused on raising investment, I’ve observed that entrepreneurs who establish strong personal brands often succeed in attracting investors, even when their products face stiff competition.
A personal brand built on authenticity, expertise, and thought leadership can set entrepreneurs apart by demonstrating their credibility and instilling confidence in their ability to execute their vision. By establishing themselves as thought leaders, entrepreneurs can effectively communicate their unique identity and stand out in a crowded market. This not only attracts investment but also influences business growth, as investors are more likely to support individuals who have a clear, compelling narrative and a demonstrated path to success.
"A personal brand built on authenticity, expertise, and thought leadership can set entrepreneurs apart by demonstrating their credibility and instilling confidence in their ability to execute their vision"
Naomi Timperley, Co Founder of Tech North Advocates, UK Lead of Global Advocates and We Are GSI Ltd
How do founders find the balance between securing the right amount of capital and the right type of investor?
Founders often become overly focused on achieving a specific funding target, potentially overlooking the importance of finding the right partners. This narrow focus can lead to approaching investors prematurely or seeking larger investments before reaching the appropriate stage of development. It’s crucial for entrepreneurs to conduct thorough research and align their funding needs with their current industry position and growth stage. For instance, a startup might benefit more from seed funding to achieve product-market fit before pursuing venture capital.
Surrounding yourself with experienced mentors and leveraging business growth programs can provide invaluable guidance in this process. Engaging with other founders and tapping into local support networks can also offer crucial insights and help avoid common pitfalls. Ultimately, the power of mentoring and seeking advice from those who have navigated similar paths cannot be overstated in making informed decisions about investor partnerships.
In your experience mentoring hundreds of businesses, have you noticed any differences in the challenges faced by female founders compared to their male counterparts? How do you advise them to navigate these challenges?
In my experience mentoring hundreds of businesses, I’ve observed distinct challenges faced by female founders compared to their male counterparts. There’s an undeniable bias in investment, with female entrepreneurs often encountering unconscious prejudice that questions their leadership abilities and business acumen. This bias can manifest in smaller professional networks, particularly in certain industries, and limited access to funding opportunities. Additionally, female founders frequently grapple with societal pressures to balance business demands with family or personal obligations, often with less robust support systems.
To navigate these challenges, I advise female entrepreneurs to proactively build and leverage diverse networks, including seeking out female investors and cultivating male allies. It’s crucial for them to communicate their value and vision confidently, especially when pitching to investors. Overcoming these biases requires persistence, strategic networking, and an unwavering belief in their capabilities. By focusing on these areas, female founders can create pathways to success despite the additional hurdles they face in the entrepreneurial landscape.
Additionally, we must seek to overcome gender bias by increasing the number of female investors, including angel investors and VCs, who can offer diverse perspectives. I truly believe that challenging stereotypes is essential, and female founders can make a significant impact by showcasing their leadership skills and sharing their success stories. It’s important to highlight the real impact their businesses are making. When women amplify their achievements and support one another, we can gradually reduce that bias. I’ve seen firsthand how championing each other can create a powerful network of encouragement, plus promoting diversity in business and advocating for change are vital steps toward building a more equitable entrepreneurial landscape. Together, we can pave the way for future generations of female entrepreneurs.
About Naomi Timperley
Naomi Timperley is Co Founder of Tech North Advocates, UK Lead of Global Advocates and We Are GSI Ltd. She’s proud to be in the top 50 Computer Weekly Most Influential Women in UK IT 2018, 2019, 2020, 3rd most influential woman in 2021, 4th in 2022 and 2023. Naomi is an experienced growth and innovation consultant and has extensive experience working with start-ups & growth businesses particularly in the tech, digital & creative sectors. Naomi has been a mentor for over 12 years and has mentored hundreds of businesses. She is an Honorary Industry Fellow at the University of Salford Business School. Naomi also sits on the board of charity Digital Inc and Social Enterprise PIE. She is the Innovation Director of Merseyway Innovation Centre in Stockport.
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