My career has always been driven by a deep desire to innovate, break barriers, and create meaningful impact. But if I trace it back, my journey into entrepreneurship started long before apo – it started with resilience.

I grew up in Boston, where I faced challenges that forced me to develop a strong sense of purpose early on. When you grow up navigating adversity, you learn to turn obstacles into opportunities. That mindset shaped the way I approach everything: I don’t just accept the status quo- I challenge it.

Before founding apo, I worked across multiple industries, from hospitality to the nonprofit sector. When I moved to London, I had no network, no family, and no roadmap- but I knew how to build from the ground up. I joined a B2B company as Head of Marketing while pursuing my Executive MBA at Warwick Business School, where I was the youngest person ever admitted to the programme at just 25. That experience refined my ability to scale for impact and think strategically, but the real catalyst for apo came from something deeply personal.

I live with a chronic musculoskeletal (MSK) condition- and like millions of people, I’ve experienced firsthand how fragmented, outdated, and ineffective MSK care can be. Too often, patients are handed a prescription or an inconsistent physiotherapy routine that doesn’t address the bigger picture. MSK health is about so much more than  just movement. It’s about how you fuel your body, how you recover, how you manage stress. And yet, care pathways fail to reflect that reality.

I knew there had to be a better way. So, I built apo.