Analyst engagement is crucial for fast growing, ambitious B2B technology companies wanting to build a credible corporate reputation, drive growth and compete in crowded markets. Industry analysts help shape investor opinions and media narratives, enhancing a company’s
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have Zach Atkins, Communications Associate. What drew you to PR and communications? I have always enjoyed storytelling and collaborative environments,
Most media interviews don’t fail simply because the speaker says the wrong thing; they fail because they struggle to take control of the session. Effective training, therefore, isn’t so much about teaching someone what to say, but about
Done correctly, branding takes your mission and vision and turns it into something clear and concise that becomes instantly recognisable. It sets the stage and tells your story to the world before a single word is said. If
The best B2B tech founders have a rare combination: a genuinely transformative idea and the conviction to pursue it against the odds. What they often lack is the ability to translate that vision into messaging that lands with investors, customers,
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have Dharvi Jayaprasat, Design Executive. What drew you into design – and what’s kept you here? I’ve always been drawn to how design exists in
In B2B tech, credibility is not a given, it is earned. In crowded markets, the companies that earn it fastest tend to win disproportionately. They attract better partnerships, close deals faster, and retain talent more easily than businesses that rely solely
Growth-focused marketing should centre around consistently examining, measuring and refining strategy. Marketing during a period of focussed growth takes on a new meaning. It goes from being an always-on function that keeps a business relevant and plugged into
If you were asked to think of an impactful SaaS brand, you might think of Slack, HubSpot, Microsoft or Zoom. But why? When it comes to SaaS, the brand is often treated as something cosmetic. A logo, a
By Tom Webb, CEO In our ‘get to know’ blog series, I’m posing a few questions to the Element team. Next up, we have Bekki Bushnell, Director of Growth. What’s your background? I started my career as
Authentic communications for ambitious brands
